Strategy
Short-form video retention: how to keep your audience until the end
Concrete strategies to get viewers watching your videos all the way through — and why the algorithm rewards you for it.
9 min read
BLOG
Blog
BLOG
Insights and strategies to create video content that performs.
Strategy
Why outsource your video editing as a coach or entrepreneur
The complete guide for Quebec coaches and entrepreneurs who want to scale their video content without losing hours to editing.
8 min read
Content
How to create video content that performs on social media
The formats, lengths and strategies the best Quebec creators use to maximize their organic reach.
9 min read
Business
Video editing: hire an in-house editor or work with an agency?
Costs, quality, speed — we compare both options to help you make the best decision for your business.
8 min read
Fitness
Why fitness coaches need video in 2026
The fitness market is ultra-competitive. Here is why video has become non-negotiable for coaches who want to scale.
7 min read
Budget
How much does video editing cost in Quebec in 2026?
Freelancers, Quebec agencies, in-house editor — we break down the prices so you can plan your budget.
8 min read
Content
The best video formats for social media in 2026
Vertical, horizontal, square, short, long — which format to use depending on the platform and your goal.
7 min read
Content
How to create a video hook that stops the scroll
You have 1.5 seconds to grab attention. Here are the 6 types of hooks that work and the mistakes to avoid.
8 min read
Productivity
Batch filming: how to film a month of content in one day
The most productive creators do not film every day. They batch film. Here is how.
9 min read
Editing
Why captions increase your video engagement
85% of videos are watched without sound. Captions are no longer optional — they are essential.
6 min read
Editing
7 video editing mistakes entrepreneurs make (and how to avoid them)
Even experienced entrepreneurs make these mistakes. Check if you are falling into one of these traps.
8 min read
Sales
Complete guide: create a sales video (VSL) that converts
The VSL is the most powerful conversion tool online. Here is how to create one that sells.
10 min read
Strategy
Reels vs TikTok vs YouTube Shorts: which format to choose in 2026?
Three platforms, three algorithms, three audiences. We compare them to help you choose.
7 min read
Strategy
The Instagram algorithm in 2026: what creators need to know
The algorithm changed again. Here is what actually matters for your organic reach this year.
8 min read
Branding
Video personal branding: how to stand out as a coach in 2026
Everyone creates content. Here is how to stand out with intentional video branding.
8 min read
Business
How to monetize your video content as an entrepreneur
Video is not just content — it is a sales engine. Here is how to turn it into revenue.
9 min read
Trends
The 10 video trends to watch in 2026
AI, micro-content, animated captions, repurposing — the trends shaping the video landscape this year.
9 min read
Content
Launching a video podcast: the complete guide for Quebec entrepreneurs
A video podcast is the ultimate content machine. One recording = dozens of pieces of content.
10 min read
Production
How to film professional content with your phone
Your phone is more powerful than the cameras of 5 years ago. Here is how to use it like a pro.
7 min read
Strategy
Content strategy for coaches: the 90-day plan
Most coaches post at random. Here is a 90-day plan to build momentum.
10 min read
Productivity
Repurposing: turn one video into 10 pieces of content
The smartest creators do not create more — they multiply what they already have.
8 min read
Sales
Why video testimonials are your best sales tool
People trust others more than they trust you. Video testimonials are the ultimate social proof.
7 min read
Business
Agency vs Freelancer vs VideosByRaf: which option for your video editing?
An honest comparison between a Quebec agency, a freelancer and VideosByRaf. Price, quality, turnaround, risks.
8 min read
Technology
Opus Clip and AI tools: why a human is still better for your podcasts
AI auto-clipping tools are impressive. But here is why an editor who actually watches your podcast makes all the difference.
7 min read